IBM & The weather channel app (effies)

Assignment:

IBM is am innovative tech company, but doesn’t label their products “IBM”, so they’ve lost visibility. Our objective was to creatively leverage The Weather Channel App as a public facing touch point for IBM. 

Look Around:

In our research, we found that IBMs technology is everywhere, it is in every home and it helps us get around every day. Everyone already uses IBM, all we had to do was prove it, and do so through the app.

The Consumers Journey:

We found a way to walk consumers through our message by telling them first, they already use IBM, second, they are associated with The Weather Channel App, and finally, working together they can improve the quality of life.

Team:

Julia Johnson  -  Strategist / Art Director / Production / Designer / Copywriter 

Andrew Badway  -  Strategist / Project Manager / Assistant Copywriter 

Shane Sukhlal  -  Media Planner