Subway® managers plan

Assignment:

Our goal with this marketing plan, was to allow motivated managers to improve the condition of their restaurant and service, and increase their over all sales while growing their personal relations.

Secret Shopper:

The easiest way to find a problem is to experience it first hand. We launches a secret shop program to see where most restaurants were struggling. We also observed the surrounding area for business and competition.

Step By Step:

We formulated an easy to follow plan, explaining how to increase productivity and provide a better customer experience. We also gave each store a “How To” on plattering, and planned their first trip for them including all the marketing materials they would give out.

Team:

Julia Johnson  -  Strategist / Art Director / Copywriter / Marketing assistant

Brieanne Johnson  -  Strategist / Marketing Director / Deliverable Pack Designer