Kayak / Dicks Sporting Goods Ads

Assignment:

Choose a product that you use and like, and create a campaign with a minimum of three ads. Be sure the ads work together, but are also capable of standing alone. Length of copy is optional.

Why kayak:

Kayaks provide an easy way to get outside and reconnect with mother nature. They are light weight and easy to transport, and they help you explore places that where not reachable before.

COVID:

Some where some how, COVID-19 was going to wiggle its way into my portfolio, and here it is. I used the product benefits to leverage kayaks as a fun and creative way to get out of the house while social distancing.